No way. The way that salesmanship is taught today has a bigger focus on listening, communicating, building relationships, and seeking out win-win situations. It’s about presenting yourself in a professional manner, and being prepared for whatever your clients may throw at you. In that sense, salesmanship consists of a handful of techniques to improve the way that you interact with your fans (or customers) and shift your focus away from immediate monetary gains to more lasting and fruitful relationships. Do you want to make yourself appear more confident about your art? Need help for an interview? Want to make a good first impression? Then this guide’s for you.
Whether or not you’re aware of it, YOU are running a business. You are your own employee, your own employer, and the art that you produce is your product. In that sense, you are no different than any other legitimate business currently in operation. Since they are using marketing to better communicate with their customers, why shouldn’t you? Simply gaining a better understanding of how these processes work can only help you grow.